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First, a million thanks to Jennifer Fields for taking notes this past Monday night. She does a much better job at the blog posting than I do — I hardly even bother to tag anything. (Changing that with this post. Ahem!) Earlier today she posted a great overview of the social media session. Jennifer’s an awesome PR professional and a culinary school graduate as well, which makes her ideally suited for generating buzz about food and restaurants. If you want learn more about her, check out this lovely blog.
Also, many thanks to Amanda Oborne for hosting again. We’ll give your beautiful house a much-deserved break for the next session on season menu planning, to be presented by Kelly Myers (date TBD).
Lesson learned: don’t schedule a meeting on the same night that the IACP has a brainstorming session. We had at least four wonderful women who would have joined us if it wasn’t for the conflicting meetings. (By the way, we look forward to collaborating with the IACP in the future.)
For those interested, here’s a list of businesses and just plain cool folks that were at Monday night’s meeting:
- Amanda Oborne
- Amie Edelstein
- Blazing Hot Wok
- Dulcet Cuisine
- Guy du Vin
- Illahe Hills Country Club
- Little Pots and Pans
- Litmus Design & Architecture
- Lizzy Caston Communications
- Market Chefs (& Nostrana)
- Miss Zumstein Cakes & Desserts
- Ponzi Vineyards
- Random Order Coffeehouse & Bakery
- Sahagun Chocolates
- Sassafras Catering
- Savor It
- Savor Soup House
- Siam Society Bistro & Bar
- South Park
- The New Civilization
- Urban Bliss Design
- Zot Baking Co.
(Apologies if I overlooked any individual or business — I tried to keep track of who was there as best as I could!)
Lastly, here are the files — one about Twitter from Lizzy Caston and the Facebook presentation from Marlynn Schotland. Check them out, especially if you didn’t make it to the event.
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The agenda for next Monday has come together.
Here’s a quick overview:
- There’ll be a brief overview of this professional social network and talk about its relevance (or lack thereof) to the restaurant community.
- Katherine Gray of The New Civilization will go over the ins and outs of Twitter. Whether you’re a newbie or regular tweeter, you’ll pick up some great insights and tips. Besides being social media savvy (with great insights from participating in events like SXSW and BlogHer), Katherine is (in my opinion) one of the best web producers in town (she’s the brains behind these two distinctly different and great sites: TripWire and Al’s Garden Center).
- Lizzy Caston of Lizzy Caston Communications will share best practices for restaurants using Twitter, including a case study featuring one of her clients that has generated national press interest. I’ve described Lizzy’s background and expertise before — she’s been a generous contributor to this group and many attendees have and continue to benefit from her PR strategies. Also, her food cart blog is not only a great resource for us locals, it received national mention in today’s New York Times. She’s @misslizzyc on Twitter.
- Marlynn Schotland is one of the most in-demand women in town, and we’re lucky to have her join us next Monday. A successful entrepreneur and an inspiration to many, Marlynn uses Facebook to promote Mamapreneurs, Inc., Urban Bliss and Mama Lit. She’ll share how she uses Facebook to manage three distinct audiences, as well as how she leverages it to market new products and special promotions. You’ll find Marlynn to be an energetic, positive and creative force.
Don’t forget to RSVP so we know how many to expect.
See you next week!
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Even those of us on Twitter are probably tired of the onslaught of press coverage this social media-media darling has received of late. But behind all the hype, Twitter, Facebook, MySpace and the like represent a not-so-subtle shift in how millions of people increasingly prefer to communicate.
Sure, it can be annoying to be “friended” by someone you barely remember from high school, but the truth of the matter is, social media is rapidly transforming how people not only connect with each other, but also how they behave as consumers. Beyond relying on online communities and blogs help them make purchasing decisions, people now rely on the instantaneous chorus of opinion to shape their opinions and inform them of what’s new and cool — and that includes where to eat.
Social media — especially Twitter — has been a hot topic that’s been bubbling up since last November, so we’re going to tackle it with an overview of what the differences are among a few of the more popular applications as well as a live, how-to tutorial on Twitter. We’ll have an informal panel discussion too — which is another way of me saying, “I’m still throwing the event agenda together.”
It’ll be fun and informative, so I hope you’ll come. Many thanks to Amanda Oborne for hosting us again — her large and lovely living room is really conducive to our group. And if you need farm-fresh eggs or premium grass-fed bison from her parents’ ranch, contact her at aoborne[at]yahoo.com and she’ll hook you up.
Social Media Potluck, Monday, May 18
5:30-6:30 PM: Mangia!
6:30-8 PM: Discussion
RSVP here (click through to see the event address).
We’re planning the next meeting for 5/18 — to discuss all things social media & how you can leverage them for your business. (Do not be afraid of Twitter!) Invitation to the member list & details to come very, very soon!