PDX Women Chefs & Restaurateurs


Materials to download from 5/18 social media session by Amanda
May 21, 2009, 6:49 am
Filed under: Uncategorized

First, a million thanks to Jennifer Fields for taking notes this past Monday night. She does a much better job at the blog posting than I do — I hardly even bother to tag anything. (Changing that with this post. Ahem!) Earlier today she posted a great overview of the social media session. Jennifer’s an awesome PR professional and a culinary school graduate as well, which makes her ideally suited for generating buzz about food and restaurants. If you want learn more about her, check out this lovely blog.

Also, many thanks to Amanda Oborne for hosting again. We’ll give your beautiful house a much-deserved break for the next session on season menu planning, to be presented by Kelly Myers (date TBD).

Lesson learned: don’t schedule a meeting on the same night that the IACP has a brainstorming session. We had at least four wonderful women who would have joined us if it wasn’t for the conflicting meetings. (By the way, we look forward to collaborating with the IACP in the future.)

For those interested, here’s a list of businesses and just plain cool folks that were at Monday night’s meeting:

(Apologies if I overlooked any individual or business — I tried to keep track of who was there as best as I could!)

Lastly, here are the files — one about Twitter from Lizzy Caston and the Facebook presentation from Marlynn Schotland. Check them out, especially if you didn’t make it to the event.

Twitter Business Tips

FACEBOOK Business Tips

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Opportunities in Social Networking: LinkedIn, Twitter, Facebook anyone? by Amanda
May 20, 2009, 6:22 pm
Filed under: Uncategorized | Tags: , , , , ,

In today’s online media-drenched society, is it a must for every individual or business to jump in and participate in all the facets of social networking? Participation in everything likely isn’t necessary, but getting familiar with what social media options are available is a must for any business looking to promote its products and services.

Lucky for attendees of the PDX Women Chefs & Restaurateurs’ potluck last night, four of Portland’s  most well-respected communications and media divas lent their expertise and took a room of 25+ independent business owners and chefs through the basics of a few of the tools available: LinkedIn, Twitter and Facebook. Below are a few things the grouped learned about the social media/networking sites.

LinkedIn

Suzame Tong took the group through the basics of having presences on LinkedIn, as well as search options that can help users find helpful information they’re looking for. When asked why some of the attendees were not on LinkedIn some answers were that they only thought it was for IT professionals, others hadn’t even heard of it.  Truth be told that LinkedIn is actually for anyone in any industry to join. Suzame even gave an example of searching for key topics that would be of interest to chefs or others in the food business. She utilized the search box to look up certain chefs, restaurants, food writers, etc. Sure enough, many well-known contacts could be found on the site. Some other key take-aways from the discussion:

  • It’s worthwhile to be familiar with the value of LinkedIn, and even register a basic profile of yourself and/or your business.
  • LinkedIn is a great resource to conduct key word searches in finding information or contacts that are relative to your business’s success.
  • The site is an excellent way to leverage professional contacts as it acts as a little Eco-system, imitating the Six-degrees-of-separation idea.
  • Many chef and restaurant groups are currently on LinkedIn in which one can join to expand their network even further.
  • Many food media contacts can be found on LinkedIn.

Twitter

Next up, Katherine Gray (@thiskat), of The New Civilization, and Lizzy Caston (@misslizzyc) took the group through the wonderful world of Twitter. Twitter has often been referred to as a micro-blogging site, allowing users to post status updates on what they’re doing-or what’s on their minds-in 140 characters or less. On Twitter, users view a page filled with a continuous stream of status updates from people of whom they’re “following”. This allows users to follow other people who have similar interests to theirs, or who are within the same professional industries. It also acts as a window on what topics everyone is talking about at the moment. A few key tips Katherine and Lizzy gave to the group:

  • With Twitter, you have to participate to make it beneficial to you. You get out of it what you put into it. It’s not a site where you simply sign up with a profile and then never check in.
  • It’s good to define what you want from Twitter. Will this be something you use for your personal life, your business? A little of both?
  • In daily life, communities build brands. Twitter is an online community that can build brands, loyalty, a following.
  • Don’t say anything on Twitter that you wouldn’t say to a client’s face at a cocktail party.
  • Interact with your followers. Don’t just post updates about yourself. @reply to people who write directly to you, and @reply, or comment, to others in your stream who are saying things that spark your interest. This is what keeps people engaged, makes them feel a connection to you and leads to a solid community base.
  • Twitter case study: @KOifusion. When KOifusion began with Twitter, Lizzy took the reigns of setting them up on Twitter. She used the Twitter search feature to find people she thought may be interested in a Korean taco truck. She searched among places like Korean food, taco trucks, Korean fusion, etc. to find people, or other businesses, who she thought might be interested in learning about KOifusion. Within a few days, KOifusion saw its the response of people following it back reach over 700. About 90 percent of KOifusion’s followers were direct targets to the company’s market. The important lesson with this study is that followers were hand picked using key search words, not by spamming.

Facebook

And for our last tour, Marlynn Schotland, the mastermind behind Mamapreneurs, Inc., Urban Bliss and Mama Lit. carried the group through the ins and outs of Facebook. Facebook might be most well known as a site where people sign up and connect with long lost friends and family from all over. This is true, and it is highly used for personal reasons. The other side of Facebook lends itself to an excellent tool for businesses wanting to promote their products and services online. Businesses can create a “page”, which, in a fashion, can serve as a small website on the site. A few key notes about Facebook:

  • There are currently 200 million users on Facebook. Of those, the majority are in the 35+ age range.
  • Facebook gives users a seat at the table, it allows you to be seen and participate in what’s happening online.
  • Facebook allows you to cross-promote by also providing links to your LinkedIn or Twitter sites. In addition, you can also insert a Facebook logo on your other marketing materials such as your newsletter, your main business website, etc. This alerts viewers that they can also find you on the Facebook site.
  • If you’re a business, you can invite people to become fans of yours on the site, allowing for further exposure in viral type of fashion.
  • If you set up a personal page, you can have a maximum of 5,000 friends. A business page allows you to have an unlimited amount of friends/fans.
  • Facebook allows you to create a calendar to promotes your events and special happenings to your friends and fans.

Presentations from the event will be added soon.



5/18 agenda by Amanda
May 11, 2009, 6:46 am
Filed under: Uncategorized

The agenda for next Monday has come together.

Here’s a quick overview:

LinkedIn

  • There’ll be a brief overview of this professional social network and talk about its relevance (or lack thereof) to the restaurant community.

Twitter

  • Katherine Gray of The New Civilization will go over the ins and outs of Twitter. Whether you’re a newbie or regular tweeter, you’ll pick up some great insights and tips. Besides being social media savvy (with great insights from participating in events like SXSW and BlogHer), Katherine is (in my opinion) one of the best web producers in town (she’s the brains behind these two distinctly different and great sites:  TripWire and Al’s Garden Center).
  • Lizzy Caston of Lizzy Caston Communications will share best practices for restaurants using Twitter, including a case study featuring one of her clients that has generated national press interest. I’ve described Lizzy’s background and expertise before — she’s been a generous contributor to this group and many attendees have and continue to benefit from her PR strategies. Also, her food cart blog is not only a great resource for us locals, it received national mention in today’s New York Times. She’s @misslizzyc on Twitter.

Facebook

  • Marlynn Schotland is one of the most in-demand women in town, and we’re lucky to have her join us next Monday. A successful entrepreneur and an inspiration to many, Marlynn uses Facebook to promote Mamapreneurs, Inc., Urban Bliss and Mama Lit. She’ll share how she uses Facebook to manage three distinct audiences, as well as how she leverages it to market new products and special promotions. You’ll find Marlynn to be an energetic, positive and creative force. 

Don’t forget to RSVP so we know how many to expect.

See you next week!



To tweet or not to tweet, that is the question. by Amanda
May 5, 2009, 6:47 am
Filed under: Uncategorized

Even those of us on Twitter are probably tired of the onslaught of press coverage this social media-media darling has received of late. But behind all the hype, Twitter, Facebook, MySpace and the like represent a not-so-subtle shift in how millions of people increasingly prefer to communicate.

Sure, it can be annoying to be “friended” by someone you barely remember from high school, but the truth of the matter is, social media is rapidly transforming how people not only connect with each other, but also how they behave as consumers. Beyond relying on online communities and blogs help them make purchasing decisions, people now rely on the instantaneous chorus of opinion to shape their opinions and inform them of what’s new and cool — and that includes where to eat.

Social media — especially Twitter — has been a hot topic that’s been bubbling up since last November, so we’re going to tackle it with an overview of what the differences are among a few of the more popular applications as well as a live, how-to tutorial on Twitter. We’ll have an informal panel discussion too — which is another way of me saying, “I’m still throwing the event agenda together.”

It’ll be fun and informative, so I hope you’ll come. Many thanks to Amanda Oborne for hosting us again — her large and lovely living room is really conducive to our group. And if you need farm-fresh eggs or premium grass-fed bison from  her parents’ ranch, contact her at aoborne[at]yahoo.com and she’ll hook you up.

Social Media Potluck, Monday, May 18

5:30-6:30 PM:  Mangia!

6:30-8 PM: Discussion

RSVP here (click through to see the event address).



Save the date: 5/18 by Amanda
May 4, 2009, 7:07 am
Filed under: Uncategorized | Tags:

We’re planning the next meeting for 5/18 — to discuss all things social media & how you can leverage them for your business. (Do not be afraid of Twitter!) Invitation to the member list & details to come very, very soon!